The Challenge: Bringing a Motorcycle to Life in a New Way

CF Moto, known for their high-performance motorcycles and ATVs, wanted an art piece that would resonate with both their brand and their audience. They envisioned a lobby centerpiece that would encapsulate the raw power and precision engineering of their motorcycles, while also serving as a conversation starter. The challenge? To create something dynamic, visually striking, and reflective of the intricate craftsmanship that goes into every CF Moto product.

The Concept: A Deconstructed Masterpiece

The at Nordeast Marketing, and Evergreen Creative had a bold idea: a hanging deconstructed motorcycle. The concept was simple yet sophisticated—a motorcycle that, when viewed from a certain angle, appeared whole, but from other angles revealed the complexity of its individual parts.

This wasn’t just a standard exploded view; it was a carefully orchestrated display where each piece of the motorcycle was suspended in its precise location. From the side, the bike looked complete, as though it was ready to roar to life. However, when viewed from the front or back, the pieces seemed to float independently, showcasing the bike in a dynamic explosion of its components.

The Process: Precision in Every Piece

To bring this vision to life, our team meticulously planned and executed every detail. We began by studying the anatomy of the CF Moto motorcycle, mapping out the exact placement of each part. The challenge was not just to suspend the pieces, but to do so in a way that would maintain the illusion of a whole motorcycle from one angle while revealing the deconstruction from another.

Each part was carefully hung at precise measurements, ensuring that the alignment was perfect from the side view. The installation required a combination of engineering precision and artistic creativity, as we needed to account for the weight, balance, and aesthetic appeal of each component.

The Result: A Striking Blend of Art and Engineering

The final installation is nothing short of spectacular. As you walk into the CF Moto lobby, the motorcycle immediately draws your attention. From the side, it looks like a complete, ready-to-ride bike—a testament to CF Moto’s engineering excellence. But as you move around it, the bike begins to "explode," with each part suspended in mid-air, offering a unique and engaging visual experience from every angle.

This project is a perfect example of how Evergreen Creative and Nordeast Marketing combines art, engineering, and storytelling to create unforgettable experiences. The deconstructed motorcycle not only serves as a stunning visual piece but also tells the story of the craftsmanship and innovation that define CF Moto.

Conclusion: Crafting Unique Experiences

At Evergreen Creative, we believe that every space tells a story. The CF Moto lobby installation is more than just a piece of art; it’s a narrative of precision, power, and passion—values that are at the heart of both CF Moto and Evergreen Creative.