We were hired by a marketing agency in Chicago to fabricate pseudo-dorm environments for 10 college campuses across the country. Just in time for back-to-school, “Dormspiration” was created to inspire students to outfit their dorms at Amazon’s brick and mortar pop-up locations. The activations were to happen simultaneously on the same day!
All dorm environments were designed, fabricated and outfitted with merchandise in a kit-like manner for easy shipping, assembly, organization, and tracking of all assets supplied by Amazon.
Our team not only fabricated all of the dorm kits, we also organized and packed all of the assets, arranged shipping, coordinated delivery and had install teams across the 10 college campuses selected by Amazon coast-to-coast. All the same day and in the same timeframe. Inspirational indeed!