An agency contacted us when they were looking for a way to help the Mall of America celebrate its 25th birthday. What better way to do so than to build a giant cake that can be used as a photo op? The cake needed to be sturdy, able to withstand travel and the wear and tear of people climbing on it.


Our Solution

The cake was sculpted from foam and a secret formula was used for the frosting and decorations. It was on casters for easy movement and was branded with the MOA logo and a hashtag for social media visibility.


Our Engagement

Working off the design given to us, we used a urethane hard coat to ensure the cake was durable, yet could be moved easily as it traveled from location to location. The result was a fun photo op for people to snap pictures with and celebrate the iconic Mall of America.